7 Blogging Habits Every Pastor Needs to Pick Up
in Blogs / 11 Jul 2016
Blogging is one of the most effective teaching and outreach tools for pastors. In fact, blogging has made it possible to get the message out of the church walls instantly. Pastor, did you know that your blog has the potential to touch many lives?
In order to be impactful, however, your blog posts need to be well-structured and engaging from the word go. How can you ensure that your blog posts pack a punch? We’re here to help!
We have listed seven key blogging habits that will help you write effective blogs. So, buckle up and let’s get started.
#1 START WITH A RELEVANT TOPIC
With a plethora of blogs already out there, how can you make sure that your blog gets noticed? The answer is simple. You need to write about something that is relevant to your audience.
Your audience could be anyone, right from other church leaders to people looking for hope. Put yourself in their shoes, and think about what they would like to read. Remember that your blog will gain more traction if it addresses a need.
#2 GIVE YOUR BLOG AN EDGE FROM THE START
There’s no dearth of blog posts out there! How do you make sure that yours stand out? Well, consider starting with a well-thought-out title. Often, bloggers tend to leave the blog post title for the end – almost as an afterthought. That’s a bad idea! Take some time to think of your blog post’s title, and you’ll be surprised to see how this simple step will give your blog post a clear direction and structure.
Your blog post title is the first thing that readers will see. Therefore, it must be catchy, crisp and relevant. For example, if you want to write about freedom from addiction, you could jot down a title like 4 Tips to Help You Break Free From Addiction. The blog post title should convey what the reader will gain from the post. Lastly, don’t forget to include the keywords of the article in the title. You can read more about writing effective blog post titles here.
#3 CHALK OUT A DETAILED OUTLINE
An outline is to a blog what a blueprint is to a building – essential! It is good practice to write a detailed outline to give your blog a clear structure. An outline will help you keep on track and allow you to sift out any irrelevant points.
Take some time to jot down your key blog points in a systematic order. It is also a good idea to include any research or links to reference sites under each point. This will save you the trouble of going back and forth while writing.
#4 GET YOUR RESEARCH RIGHT
As the saying goes: trust takes years to build, but seconds to break. You don’t want to lose your credibility because of factual errors, do you?
It is crucial that you get all the facts in your blog right. It’s worth going the extra mile to ensure that your information source is credible and verified. In addition, stay away from making unrealistic claims and stating exaggerated statistics.
Finally, if you use any quote, excerpt or image that belongs to someone else, make sure that you give due credit to the owner/source.
#5 MAKE YOUR CONTENT ENGAGING AND EASY TO READ
With the blueprint now laid out for you, it’s time to build! Start fleshing out your outline from the top. Remember that most people scan through online content, so stay away from long and cumbersome sentences.
Break your blog post into prominent headings, which will easily be picked up by readers who are glancing through the post. In addition, keep your paragraphs short – no more than three to four lines each!
Remember to keep the tone of your blog friendly and engaging. Asking questions is a great way to make your post more interactive. In fact, it is a good idea to always end with a question, and invite your readers to leave an answer in the comments section.
#6 PROOFREAD YOUR BLOG
One of the most common mistakes that bloggers make is to ignore proofreading their content. Once you finish writing your blog post, it is key that you take some time to read it again. Check every line carefully – right from the title of the blog post to the concluding sentence.
Look out for punctuation and grammar errors, long and winding sentences, spelling mistakes, and spacing inconsistencies. You’ll be surprised to see how many errors crop up! If possible, get a friend to take a look before you publish the blog post. A new eye is bound to catch many more errors.
#7 SCOUT FOR GOOD-QUALITY IMAGES
We cannot stress the need to have high-quality images and good design for your blog! Did you know that coloured visuals increase people’s willingness to read a piece of content by 80%? It’s no surprise that the images on your blog play a big role in drawing readers to your post.
If you develop these seven essential blogging habits, you will surely be on your way to becoming a well-disciplined blogger. Do you have any other helpful tips for new bloggers? We would love to know what they are!
Would you like to find out if your church website is an effective tool for your ministry? Download our free e-book – 50 Common Mistakes on Church Websites, to see if your website is serving you well.
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