HOW TO: Write Blog Post Titles That Readers Can’t Resist
in Blogs / 27 Feb 2017
The titles of your blog posts are more important than you think! In fact, traffic to your blog can vary by 500% based on the titles of your blog posts. Wouldn’t you like your church blog to be read and shared widely instead of receiving just a trickle of traffic? Well, we have zeroed in on seven tips to help you write blog post titles that will help your blog hit home – every time!
So, what makes winning blog post titles? Here are seven tips to help you crack the code for writing blog post titles that pack a punch.
1. SOLVE A PROBLEM
The Internet is the new go-to source for solutions to everyday problems. People are constantly browsing online content for advice, helpful information and answers. So, if you want your blog to be successful, you need to ensure that it offers your target audiences exactly what they are looking for.
It is crucial that you start by identifying and understanding who your target audiences are, what pain points they struggle with and how your blog posts can solve their problems.
Let’s assume that your blog aims to help young Christians step up their spiritual walk. You need to first identify relevant pain points across this target group. Here are a few examples:
- Lack of discipline for daily Bible reading and devotion
- Questions and doubts about identity and faith
- Struggle to hold on to biblical perspectives in a secular world
Once you have identified the specific problem areas that your blog posts will address, you then need to write compelling titles that convey how you can help solve this problem. A title such as 7 Quick Tips to Help You Read the Bible Daily will successfully communicate that your blog post offers a solution to the reader. Here’s the bottom line: titles that communicate how your blog posts will solve your reader’s problems are some of the most effective kind!
2. KEEP TO THE POINT
Ignorance is not bliss, particularly in the case of your blog! Readers want to know what exactly they will get from your blog post. Therefore, you need to write blog post titles that are specific and accurate, instead of vague and ambiguous.
For example, if you want to share leadership insights with other pastors, you need to write a title that clearly communicates what your blog post offers. A specific title, such as Leadership Tips Every Pastor Should Know, will make it easier for you to reach out to your target audience.
In addition, remember to keep your blog post titles short. Do bear in mind that online viewers find it easier to retain shorter bits of information. The ideal blog post title length is between 8 to 12 words and under 70 characters.
3. USE NUMBERS
Did you know that using numbers and facts can help you get 206% more traffic to your blog posts?
Well, using numbers in your blog post title is a great way to attract the attention of your readers. Numbers are not only easier to read and register, but also promise the reader something specific and concrete. In fact, studies suggest that odd numbers are more likely to catch the reader’s attention.
Therefore, titles such as 15 Awesome Tips To Empower Your Church Volunteers and 7 Common Parenting Mistakes Christians Make are more likely to see a higher click-through-rate. In fact, keep author Jeff Goins’ handy formula for creating compelling blog post titles in mind: Number or Trigger word + Adjective + Keyword + Promise.
4. STIR THE READER’S CURIOSITY
Don’t you want to write titles that your readers just can’t resist? Well, blog post titles that promise to draw your readers into something exciting are definitely headed in the right direction! Consider using terms such as:
- The Secret of…
- Little-Known Ways…
- Do You Know…
Are your blog post titles arousing the curiosity of your readers?
5. EVOKE A SENSE OF URGENCY
Adding a touch of sensationalism and urgency to your blog post titles is another way to make them more compelling. Consider using phrases, such as need to know, must have, never before, make sure and secret trick, which demand that the reader pays attention.
Here are a few examples of blog post titles that will prompt the reader to click the blog:
- The One Church Leadership Mistake You Need to Avoid
- 5 Must-Have Tools to Empower Your Church Staff
- Church, Beware of These 10 Communication Mistakes!
6. COMMUNICATE THE HOW
Blog post titles that promise the reader tangible help and practical information also see high click-through-rates. Therefore, try writing actionable and engaging titles that will clearly communicate the benefit of your blog posts.
For example, the title How to Boost Attendance at Your Church Events will certainly encourage church leaders to click on your blog. On the other hand, the title How to Raise Children Who Obey is bound to catch the attention of those looking for parenting tips.
7. USE KEYWORDS
Finally, make sure that you use relevant keywords in your blog post titles. It is important that you identify the keywords that people use to search for the information in your blog posts.
Let’s assume that you are writing a blog post with tips to help parents raise godly kids. Head to Google Keyword Planner or Keyword Tool to find keywords that your target audience actually use to search for such information online.
Including such focus keywords in your blog post titles increases the chances of your blog post being clicked by your target audience. In addition, this exercise is a great way to ensure that your blog has high visibility on search pages.
Are you ready to start writing blog post titles that are impactful? We hope that these tips will guide you towards creating an effective church blog. You can also check out these Five Secret Tips to Get More Out of Your Church Blog.
If you were blessed by this blog post, you will certainly enjoy our e-book – 50 Common Mistakes on Church Websites. Download your FREE copy below to identify and fix any disastrous mistakes that could be affecting your church website.
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