7 Practical Blogging Tips Every Pastor Needs to Know

in Blogs / 14 May 2018

Blogging is a highly effective outreach tool that many pastors are using. It has great potential to get the Gospel out of the church and into the lives of millions around the world. However, in order to be truly impactful, blogs need to be engaging and well-thought-out in terms of content as well as visuals.

Pastor, is your blog as engaging and effective as it can be? If not, this week’s read will help you write effective blog posts that pack a punch! Dive right in and get our seven key blogging tips that will help you become a better blogger.

1. CHOOSE A RELEVANT TOPIC

One of the keys to successful blogging is writing about topics that are relevant to your audience. In fact, your blog will gain more traction if it addresses the needs of your target audience. So, how can you ensure that you choose the right topics?

Well, you can begin by asking yourself who your target audience is. They could be anyone, right from other church leaders to people looking for hope. The next step is to put yourself in their shoes and think about what they would like to read. Thinking from their perspective will help you identify relevant topics.

John Maxwell’s blog ranks among the top 30 leadership blogs in the world. That’s not just because he is a renowned leader, but also because each of his posts offers something valuable to his readers.

2. GIVE YOUR BLOG POSTS CATCHY TITLES

Your blog post title is the first thing that readers will see. Therefore, you need to make sure that it is catchy and crisp. Not just that, the title should convey what the reader will gain from the post. For instance, if you want to write about engaging with teens, the title could be something like 4 Tips to Help You Connect With Teens. 

It is good practice to take some time to think of a title before you begin writing your blog post. You’ll be surprised to see how this simple step will give your post a clear direction and structure. Lastly, don’t forget to include the keywords of the post in the title. You can read more about writing effective blog post titles here.

3. OUTLINE YOUR BLOG POSTS 

Once you’ve pinned down a well-thought-out title, you need to write an outline to give your blog post a clear structure. This is an essential step because a detailed outline will help you stay on track and allow you to sift out any irrelevant points.

Make sure you note down your key points in a systematic order. Remember to include any research or links to reference sites under each point.This will save you the trouble of going back and forth while writing your blog post.

4. DO YOUR RESEARCH 

Factual errors in your blog post could cause you to lose your credibility. Therefore, it is crucial that you go the extra mile to ensure that your information source is credible and verified. You must also ensure that you stay away from making unrealistic claims and stating exaggerated statistics.

In addition, if you use any quote, excerpt or image that belongs to someone else, make sure that you give due credit to the owner/source.

5. WRITE ENGAGING CONTENT 

Now that the basic structure is in place, it’s time to flesh out your outline from the top. Remember that most people scan through online content, so keep your sentences short and crisp.

Put your key points under prominent headings, which will easily be picked up by readers who are glancing through the post. In addition, keep your paragraphs short – no more than three to four lines each!

Remember to keep the tone of your blog friendly and engaging. Asking questions is a great way to make your post more interactive. In fact, it is a good idea to always end with a question, and invite your readers to leave an answer in the comments section.

6. PROOFREAD BEFORE POSTING

A common mistake that bloggers make is to ignore proofreading their content. Once you finish writing your blog post, it is crucial that you read it again. You need to check every line carefully – right from the title to the last sentence.

Remember to look out for punctuation and grammar errors, long and winding sentences, spelling mistakes and spacing inconsistencies. A new eye is bound to catch many more errors. Therefore, get someone to take a look before you publish your blog post.

7. USE GOOD-QUALITY IMAGES

Attractive images play a big role in attracting readers to your blog. In fact, studies show that coloured visuals increase people’s willingness to read a piece of content by 80%. Well, that’s a statistic worth considering! 

Make sure that you use good-quality images that are relevant to your topics. For free high-quality images, you can check out Pexels, Pixabay and Unsplash. However, if you prefer custom designs, check out these six awesome online design tools.

We hope that these seven essential blogging habits will help you become a well-disciplined blogger. Do you have any other helpful tips for new bloggers? We’d love to know what they are!

Finally, don’t miss this great resource that we have created exclusively for churches like yours. The 50 Common Mistakes on Church Websites e-book will help you identify and fix problem areas on your website to make it more effective for ministry. Download your FREE copy below.

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