5 Must-Try Tips to Maximise Your Church Blog

in Blogs / 12 Mar 2018

Your church blog can be a strategic tool for outreach and discipleship. You can share the Gospel with the multitudes and impact lives around the world, all with the convenience that digital communication offers. 

Do you want to maximise the potential of your church blog as a powerful ministry tool? Scroll down to unpack five key tips that will help you craft a successful blog.

1. KNOW WHO YOUR AUDIENCE IS

The first thing you need to do is to identify your target audience. Your church blog cannot serve as a strategic ministry tool unless you know who you are writing for. So, how can you get familiar with your target audience? You can do so by creating audience personas, i.e. fictional representations of your blog’s target audience.

You could write down the audience personas in this manner:

Persona #1

Target audience group: College students who live away from home.

Behaviour, goals and challenges: These students might be battling peer pressure or anxiety about studies and career decisions. Many could also be struggling with questions about identity and faith.

Persona #2

Target audience group: Mothers between the ages of 30 and 40 who are either working or at home.

Behaviour, goals and challenges: These mothers are probably seeking marriage and/or parenting advice. 

Building these audience personas will help you to identify the topics that you need to write about. The content you create should be relevant to your readers, so shape your writing style, language, tone and examples around these groups. Leave out irrelevant content and focus on addressing the need of your audience groups.

2. HAVE A SPECIFIC PURPOSE FOR EACH BLOG POST

After you have identified your audience, you need to know why you are writing your church blog. Identifying the purpose of your blog is of utmost importance. Here are three good reasons for writing a blog:

  • Increase web traffic to your church website.
  • Draw new visitors to your church.
  • Help you connect better with your congregation.

In addition, you must identify specific goals for each blog post. Let’s say you want to write about parenting. Think about what you would like to achieve with this blog post. Do you want to increase your readers’ understanding of what the Word says about raising kids? Or, do you want to share practical insights and tips on raising God-fearing kids? 

Perhaps, you would like to focus on a particular aspect of parenting – being role models for kids; helping kids cope with peer pressure; or inculcating compassion and kindness in kids. It is crucial to have a specific purpose in mind whenever you start writing any blog post to give it a clear direction.

3. ASK CHURCH MEMBERS TO CONTRIBUTE

Starting a blog isn’t hard, but maintaining it week after week is! One way you can ensure that your blog stays on track is to get your church staff and senior leaders to contribute. While doing so, make sure that your church leadership understands and supports the vision of the blog.

Make it a point to regularly feature a guest post from other contributors. Getting more people to contribute will give your blog enough fuel to keep going. It will also be refreshing for your readers to hear from multiple voices.

While asking for others to contribute, you also need to make it easy for people to submit their ideas and blog drafts. Your church could consider setting up a separate e-mail address for this purpose. Be intentional about sharing the e-mail address with your congregation, and regularly remind them about sending in their ideas.

4. ELABORATE ON YOUR SUNDAY SERMON

Pastor, you spend hours preparing for each sermon but get only 30 to 40 minutes to unpack it. Invariably, you end up skipping some points and examples. This is where your church blog comes in! You can use it to expound on your weekly sermon and include any points or stories that you may have missed out on. 

Blogging about what was preached on the weekend is also a great way to keep engaging with your congregation throughout the week. Also, remember to refer to the blog during the service. If you’re planning to elaborate on the sermon, remind your church to read the blog for more details. 

5. POST VIDEOS ON YOUR BLOG

Video is king, and this is officially the YouTube generation! Did you know that video content sees the highest consumption and engagement on the Internet? Over 3.25 billion hours of videos are watched on YouTube every month, and online videos now account for 50% of all mobile traffic.

Your church blog needs to leverage videos to make an impact. Instead of writing about a topic, consider posting a video of your pastor talking about it. See how Michael Lukaszweski from Church Fuel uses a vlog here. You can also share movie clips or inspiring testimonies of your church members. You can go a step further and start your church’s vlogging channel. Check out this blog post to kick-start your vlogging journey.

These five tips will help you maximise the impact of your church blog. You can also check out these seven key blogging habits for pastors. What other tips can help pastors and churches transform their blogs?

Before you go, check out our 50 Common Mistakes on Church Websites ebook, which will help churches like yours avoid and fix website errors. Download your copy below and turn your website into an impactful tool for ministry.

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