Many churches across the world are becoming aware of the importance of having a social media presence and engaging the online community. Yet, there are some churches who see social media as a distraction and waste of time rather than an effective tool for ministry.
While it’s true that social media has its shortcomings, embracing it does not necessarily mean embracing its negatives. When used responsibly, social media can add immense value to your ministry. Keep reading to know why some renowned church leaders consider social media to be a powerful tool for the Kingdom.
“It (social media) is here to stay and will only multiply in its capacity.”
– Ravi Zacharias
We couldn’t agree more with world-renowned apologist Ravi Zacharias. Given social media’s power to connect people around the world, it makes perfect sense to leverage it for the Kingdom. In an interview called Isn’t Facebook evil?, Ravi Zacharias says, “Take the same medium, harness the same medium, and use it as a builder of bridges for peace and goodwill and communication”.
It’s true that social media has its drawbacks, just like any other medium of communication. However, it is up to us to use it responsibly. As Zacharias says, “The only thing you need to do to dispel the darkness is to turn on the light”. In other words, when your church embraces social media, it has the potential to shine a new light into this digital world.
What better way for your church to impact the online community than by being the light in the world of social media?
“Christians have always been on the forefront of communication technology.”
– Ed Stetzer
History shows us that Christian leaders have not shied away from using the latest technology to spread the Gospel. For example, Martin Luther used the movable typewriting press to make God’s word more accessible, Aimee Semple McPherson used radio broadcasting to spread the message of Jesus and Billy Graham used television for evangelism.
We can also do the same with the help of social media, which is the most popular channel of communication of our time. Did you know that134 million people are meeting on social media?Just as Apostle Paul went to popular meeting places to preach the gospel, the church must do the same today.