Is Your Church Website Answering These 8 Questions?
in Websites / 30 Apr 2018
Potential visitors to your church are most likely to look up your church website to see if your church is a good fit for them. In fact, studies show that 80% of first-time visitors check out a church’s website before they walk through its doors.
These visitors usually come looking for answers to specific questions that they may have about your church. Therefore, it is crucial that your church website provides all the vital information that your online visitors are looking for.
So, how can you ensure that your church website is answering the important questions? Well, you can start by going through our checklist of eight key questions that are on every visitor’s mind. Read on to find out!
1. WHERE AND WHEN IS THE SUNDAY SERVICE HELD?
This is one of the most common questions that people ask when considering a church. Distance and timing are factors that will help them make a decision. Therefore, make sure that location and service timings are instantly available on your website.
In fact, you could go a step further and embed a map with your exact location on your website. This will be particularly helpful to those who are new to the city.
2. WILL I BE ACCEPTED INTO THIS COMMUNITY?
First-time visitors would wonder if they’d be able to fit in and grow at your church. Having an ‘I’m New’ section on your website will help such guests decide if your church is the right home for them.
You can use this section to warmly welcome your visitors. Don’t just write about what visitors can expect at a typical Sunday service. Rather, show them a glimpse of church life through the images and videos on your website.
Remember that this section needs to represent the warm and welcoming nature of your church. Take a look at how Berlin Connect welcomes their first-time guests on their website here.
3. WHO ARE THE PEOPLE LEADING THIS CHURCH?
This information is what visitors look for while choosing a church. That’s because your pastor plays an important role in the lives of your congregation. After all, he or she is responsible for the spiritual health of each church member.
Therefore, you need to introduce the pastor and the leadership team on your website. Doing so will also help your guests spot familiar faces on their first visit.
4. IN WHICH DIRECTION IS THIS CHURCH HEADED?
Your vision represents what your church stands for. It also speaks volumes about the leadership in your church. In the words of Theodore Hesburgh, “the very essence of leadership is that you have a vision”.
So, it is crucial to highlight your vision statement on your website. When you share your vision, you invite others to be a part of what God is building in your church.
5. WHAT ARE THE CORE BELIEFS OF THIS CHURCH?
People looking at your church website would want to know about your core beliefs as a church. Are your beliefs theology-oriented or mission-oriented? What kind of teaching can they expect from your church?
Considering the wide range of denominations out there, it is important to clearly mention your church’s statement of belief on your website. Doing so will help visitors make a well-informed decision.
6. WHAT KIND OF CHURCH LIFE CAN I EXPECT?
You can give your online visitors a glimpse of your church life by showcasing your events and programmes, such as weekly Bible studies, home groups and outreach trips. A calendar of events is a perfect way to list all these church events.
Remember that your church calendar need not be a plain and boring one. For example, check out how Risen Church uses images for its calendar here. Bellevue Presbyterian Church, on the other hand, uses a unique drop-down approach.
7. HOW IS THIS CHURCH SERVING THE COMMUNITY?
A church’s ministries are a reflection of how it reaches out to and impacts the city. Therefore, any visitor would like to know what role your church plays in the community. You can use this section to highlight the different ways in which your church serves and contributes to the community.
More importantly, present this section in a way that invites the visitor to be part of a family, rather than just be a guest on a Sunday. Take a look at how NorthStar Church presents its ministries here.
8. WHAT IS THE STORY BEHIND THIS CHURCH?
Joining a church is like becoming a part of a family! For many, knowing the church’s background is a key factor in making the decision to join its family. Therefore, it is a good practice to talk about your church’s history.
For example, you could share stories of how your church started in a home or a coffee shop. Photos or video clips from your earlier days would help you connect with your visitors on a personal note.
Being the virtual front door of your church, it is imperative that your church website welcomes people into your sanctuary. This can only be done if it gives your visitors the exact information they are looking for.
Before you go, we have one more resource for you – the 50 Common Mistakes on Church Websites e-book. Download your copy to identify and rectify errors that could be hindering the performance of your website. Get your FREE copy below.
If you liked this post, you might also like these:
4 min read
5 min read
5 min read