Why Your Church Needs to Start Vlogging Right Away
in Blogs / 02 Jan 2017
Digital media is constantly evolving and introducing new ways to interact with others. Given that video is currently the most captivating form of communication, vlogs (video blogs) have emerged as the latest trend in the online space.
Vloggers are able to harness the power of videos to instantly connect and create a rapport with their audiences. This also means that vlogging is a great way for churches to establish and build a relationship with people, whether it is church members or the unchurched. Keep reading to see how your church can benefit from this latest trend in digital communication.
WHY YOU NEED TO VLOG
The Internet constantly bombards us with tons of information. Therefore, you need a sure-shot way of grabbing the attention of your audience instantly. Consider this: 59% of online viewers prefer watching a video to reading text. This means that your message is more likely to be well-received if it’s conveyed through a video.
That’s not all! Vlogs can also help you connect with the youth in a better way. Research indicates that vlogs reach 50% of those between the ages of 16 and 34. It’s no wonder that YouTube vloggers are extremely influential among today’s teenagers.
Since churches often struggle to connect with young adults, vlogs can be the perfect medium to bridge that divide. Well, how can a vlog help your church reach out to the youth? A typical vlog features one person speaking to the camera, similar to a face-to-face interaction. Given the personal nature of these video entries, vlogs come across as real and relatable, allowing vloggers to create a rapport and build a relationship with their audiences.
This means that your vlog can be a great tool for your church to interact with and teach youngsters far and wide – without actually meeting them in person. So, why not leverage the power of video to strengthen your church’s relationship with the youth in your city?
WHAT YOU CAN VLOG ABOUT
Vlogs range from personal journals and entertainment videos, to instructional and theme-based entries. For example, you can start a vlog to capture a pastor’s personal journey, begin a series for the youth, or cover topics that are of public interest. Whatever the subject may be, your vlog needs to communicate on a personal level in order to connect with your audience.
Here are two examples of how churches are using their vlogs to effectively connect with people:
- The Rock Church in Missouri, US, uses its vlog to share behind-the-scene updates about various activities, including outreach events.
- Refuge Point Church in Georgia, US, started its vlogging channel – TheChurchVlog – in an attempt to reach out to the unchurched. Every week, the church staff posts candid videos of how they make a difference in the community in the hope that “those who view our vlog will see… real people on a mission to make Jesus famous”.
Take a look at this vlog entry from TheChurchVlog for inspiration:
HOW TO KICK-START YOUR VLOG
One main reason that makes vlogging popular is that it requires no professional skill or equipment. In fact, setting up and running your vlog can be as easy as pie. Here are six simple steps to help you launch your vlog successfully:
STEP 1: GET A GOOD-QUALITY CAMERA
With a wide range of digital cameras in the market, getting your hands on a good-quality and high-definition digital camera is easy. Remember to use a light and portable camera since most vlog entries cover spontaneous events.
STEP 2: CREATE A YOUTUBE CHANNEL
While there are other platforms available for vlogging, YouTube remains to be the most popular among vloggers. Therefore, it would be a good idea to start by creating a vlogging channel on YouTube. Head to youtube.com, click on “My Channels” from the menu on the left, and enter your details to set up your own vlogging channel.
STEP 3: FILM A VLOG
Before you start filming your vlog, identify your objective and think about a topic that would interest your audience. For example, if your church wants to promote an event, you could consider recording a behind-the-scenes video that shows your team preparing for the event.
You also need to be intentional about shooting a good-quality video. So, make sure that you shoot with good lighting and set the audio on your camera to an optimum level. More importantly, remember to look into the camera while you talk. After all, your vlog is a means of interacting with your audience.
Finally, remember to add humour to your vlogs, since it is a quality that viewers appreciate and come back for.
STEP 4: EDIT YOUR VLOG
Once you have recorded your video, you will need to fine-tune it. For instance, you might want to either add text or graphics on the screen to make the vlog more engaging. Beginner-friendly tools such as Filmora Video Editor, Windows Movie Maker and iMovie are some of the popular vlog editing tools for you to try out.
STEP 5: UPLOAD YOUR VLOG
Once you have finalised your vlog, you can head to YouTube to upload it. Click on the ‘upload’ button in the top-right corner of the YouTube home page and follow the steps to complete the process. You will then need to give your vlog a catchy title and enter keywords and a description to ensure that your vlog is SEO friendly.
STEP 6: PROMOTE YOUR VLOG
Last but not the least, you need to promote your vlog. The easiest way to do this is by sharing your vlog on social media. You can also encourage your congregation to share your vlog on their personal social media pages.
Vlogs are becoming increasingly popular among online viewers. When will your church leverage this channel for ministry?
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