For pastors, social media brings an unprecedented opportunity to reach out to the multitudes, millennials and the masses! In fact, churches need to use this tool in order to stay relevant to the current generations. However, only a handful of churches have embraced its full potential so far.
Is your church tapping into the possibilities that social media offers? If it hasn’t already, here are five great reasons for your church to incorporate social media in its ministry right away.
To really know your flock and be a part of their lives, your church needs to join this conversation online. Is your church really involved in the lives of its members?
2. REACH OUT TO THE UNREACHED
With 3 billion Internet users, social media has made it possible to reach the multitudes with a click of a button. You can use your social media channels to share testimonies, inspiring videos and biblical insights to people across the country throughout the week.
Your interaction on social media has the potential to take the gospel to the ends of the country – right from where you are! Isn’t this reason enough to embrace the world of social media?
3. BRING YOUR CONGREGATION TOGETHER
Why stop with the Sunday fellowship when social media allows you to engage with one another through the week? A Facebook group for your church, for example, can be a space for members to share testimonies, struggles and prayer requests.
You can also elaborate on your sermons, minister to individuals as well as invite people to share their thoughts and ask questions via social media.Are you connecting with your church on the other six days of the week?
4. MEET THE DIFFERENT NEEDS OF YOUR FLOCK
It’s difficult to address the various needs of your church members through a Sunday morning sermon. The challenges faced by the youth are very different from those of married couples in your church. How then can you address all the different needs of your church members? Certainly, not through one Sunday morning message!
Social media enables you to post teachings, encouraging scripture, articles and blog posts that minister to different sections of your church throughout the week. Now you can speak into their lives and situations – whenever and wherever!
Social media has made it possible to share information by simply clicking a button! You can post information about all your church events, whether it is the Easter service, an outreach programme or the annual retreat. Social media would carry these event details to more people than Sunday morning announcements, word-of-mouth and flyers would ever reach!
Is your church on social media yet? If it isn’t, do consider joining this ever-growing digital community soon. If yes, how has social media helped your church engage better with its members and the community?
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