5 Creative Ways to Use Social Media for Church Outreach

in Social Media / 03 Apr 2017

Social media has paved a way for churches to reach out to the multitudes online with a click of a button. In fact, 46% of churches consider social media to be the best medium for outreach. What’s more, 62% of churches use social networking platforms to connect with people in their communities.

Does your church use social media for outreach as well? If yes, kudos to you! If not, this blog post will help your church maximise its social media channels for outreach in five creative ways. Keep reading!

church-outreach-social-mediaHere are five innovative ways to help your church use social media for outreach:

1. SHOWCASE  YOUR CHURCH LIFE

Did you know that posts with visuals receive 650% higher engagement than text posts? So, it’s a good idea to leverage the power of images and videos to display your church life to others. Here are a few ideas to inspire you:

A. POST IMAGES OF WHAT YOUR CHURCH LIFE LOOKS LIKE: 

Sharing images from your weekend services, youth camps, community meals and Bible studies is a great way to showcase your church life to those who have never experienced a church community. Take a look at how Northland Church highlighted its church services on Instagram: 

It’s 2017! And we can’t wait to worship with you! Join us today at 9am | 11am | 5pm

A post shared by Northland Church (@northlandchurch) on

B. VLOG ABOUT YOUR CHURCH: 

Vlogging, the latest craze among social media users, presents a great opportunity for you to share snippets of your church life with the unchurched. In fact, Refuge Point Church started its vlogging channel, TheChurchVlog, as a means to highlight “real people on a mission to make Jesus famous”. You can check out TheChurchVlog here for some inspiration.

C. LIVE STREAM SNIPPETS OF YOUR SERMONS: 

Live streaming is a great way to get the “word” out of your church walls. In fact, the Church of England rolled out a year-long project ChurchLive, in partnership with Twitter UK and Periscope, to share its message with others. 

2. PROMOTE YOUR CHURCH EVENTS

Most churches still use traditional ways of promotion, i.e. printing posters and distributing flyers. However, this conventional approach is half as effective as promoting church events on social media. After all, social media can help your church reach thousands wherever they are.

Not only that, social media will make it easy and quick for you to share event details and invite people to your church programmesHas your church been using social media to promote its events?  

Facebook, the crowned king of social media, can be the ideal platform for your church to promote its events. Here are a few ways you can promote your church events on Facebook:

A. CREATE A FACEBOOK EVENT PAGE:  

Did you know that the event page on Facebook is the second-most used Facebook feature and has over 450 million active users? This page streamlines all event promotions, allows instant interaction with guests and makes it easy to share event details, such as location, timings and tickets. You can learn how to leverage your Facebook event page here.

B. ADVERTISE WITH FACEBOOK ADS: 

Facebook posts usually reach only a fraction of people who “like” your page. However, with the help of Facebook’s smart advertising, your church’s event-related posts can reach a much wider audience. The key is to start by carefully determining your target audience on the basis of location, interests, behaviour, etc., for your ad. Here’s the best part – Facebook ads are easy on the pocket!  

C. ENCOURAGE YOUR CHURCH MEMBERS TO SHARE YOUR POSTS: 

Your church members are your best advocates. After all, word of mouth is still the best promotion technique. So, ask your church members to share posts from your Facebook event page on their own social media pages. In addition, encourage them to send their friends “invites” to your church events.

3. MAKE THE MOST OF HASHTAGS:

Hashtags are the latest trend across all social media channels. Well, using hashtags can also be a strategic tool for church outreach. The right hashtags will boost the organic reach of your posts to a great extent by allowing non-followers to view and engage with your posts.  

Hashtags can also help your church connect with people in need. For example, you could browse hashtags such as #anxiety, #suicidal and #scars to get in touch with, and minister to, people who are battling with such issues. Many church leaders are already using hashtags to get in touch with people in need. Tom Pounder, Online Campus Pastor of New Life Christian Church, is one such leader who looks out for hashtags “as a way to reach out to those looking for answers”.

4. SHARE POWERFUL TESTIMONIES

Sharing testimonies of breakthrough and God’s power is a great way of connecting with people who might be struggling with similar circumstances. More importantly, it’s a great way of testifying to God’s goodness. Therefore, post the testimonies of your church members on your social media page(s) to spread the message of hope among your online networks.

In addition, remember to include the right hashtags so that your posts reach a wider audience. For example, you can include hashtags such as #love, #grace, #hope, #miracle or #beinspired in your testimonials. In fact, #love is one of the top hashtags used on social media.

Remember to encourage your church members to share these posts on their social media pages to increase the scope of your audience even further.

5. ADDRESS TOPICS OF PUBLIC INTEREST

A good way to engage with the wider community is by addressing topics of public interest. You can identify these themes by checking out the trending topics on social media and sharing your thoughts about them. For example, your church can post a few inspiring quotes to honour women on Women’s Day. This will boost traffic to your social media page(s) and drive engagement to your posts.

Moreover, your church can offer a different perspective on some of these subjects, which can help influence the opinion of others. However, it’s advisable to stay away from political and controversial issues. In fact, many church leaders make a conscious effort to keep politics separate from evangelism.   

Social media is a powerful tool that can help your church reach out to the unreached. What other ways can social media help your church connect with the unchurched? If you’re looking for more inspiration, you can check out how these seven churches have fruitfully used social media for their ministries.

We have another resource that can help you utilise your church website to its full potential – our 50 Common Mistakes on Church Websites e-book. Download this e-book to identify and fix errors that are stopping your website from performing at its best. Get your FREE copy below.

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