HOW TO: Boost Attendance at Your Church Events

in Social Media / 23 May 2016

Churches often use events as a primary method of reaching out to the entire community. Whether it is a Christmas programme or a potluck lunch, the goal of such events is to invite new people to join the fellowship.

Does your church also use a similar strategy for outreach? If yes, then this blog post will show you how Facebook can help you increase the footfall at these events.  

church-promotion-facebookWHY USE FACEBOOK?

Do you promote your events by handing out flyers and putting up posters? If so, you have probably realised that this method is not only expensive, but also has a limited reach. Facebook, on the other hand, is an economical alternative that will help you reach your entire congregation and its network – with a click of a button!

There is perhaps no better way to reach out to people effortlessly. Here a few ways you can use Facebook to increase the attendance at your church events:

1. BUILD AN EVENT PAGE

Promote your next event with an exclusive event page on Facebook. Your Facebook event page will streamline promotions, allow interaction with your guests, and make it easy to share event details. In other words, this page will provide all the necessary details, such as location, timings and tickets, in one place.

Your event page will also allow you to see the number of people attending or interested in your event. Posters and flyers don’t give you such insights, do they?

2. POST TEASERS AND POSTERS

Once you have created your page, you will have to populate it with eye-catching promos and posters. Keep in mind that content is king! Therefore, you need to continuously dish out relevant and interesting posts, whether videos or images, to captivate your audience. This will keep your event fresh in the memory of your audience. Click here to see how Live Jam used this video to promote their Break Free Tour 2015.

Remember to keep the content crisp, relevant and catchy to get the maximum traction. In addition, make sure that your posters have a professional look. You can try any of these six tools to create attractive designs for your events.

3. ADVERTISE WITH FACEBOOK ADS

Did you know that your Facebook posts reach only 2-5% of the number of people who ‘like’ your page? However, with the help of the boost your post/event feature, you can reach more people within your circle.

Targeted ads, on the other hand, will enable you to connect with people beyond your present audience. They will also allow you to customise the audience for each event, ensuring that the right people receive your message. Why not use targeted ads to promote your next youth or family camp?

Keen to learn more about creating Facebook ads? Take a look at this beginners’ guide to creating ads by Hubspot.

4. PROMOTE YOUR EVENT PAGE ON OTHER MEDIA CHANNELS

Add a link to your event page on all your other communication channels, including your website and social media platforms. In addition, share your event link in your next e-newsletter or forward it to all your contacts on WhatsApp.

Don’t forget to invite your followers on Twitter and Instagram as well. This will direct all the traffic to your event page on Facebook, which will ultimately help in streamlining your promotion efforts.

5. USE #HASHTAGS

Facebook is the only social media channel that uses hashtags efficiently for local promotions. It filters hashtags to give you relevant results, i.e. instead of viewing popular hashtags from around the world, Facebook pulls up data from within your vicinity. So, if your guests use your event’s official hashtag, it is very likely that your event will feature in the relevant search result.

In fact, studies show that people are more likely to share updates from an event when they are aware of the given hashtag. So, promote your official hashtag, as much as possible, before and during the event.

Remember that a memorable hashtag needs to be both unique and easy to remember. For example, #AGTeenCamp16 would be a more effective hashtag than #TeenCamp. So, what hashtag will you use for your next church event?

6. USE FACEBOOK LIVE

This latest feature by Facebook allows you to live stream your events. This is a great way to show how church events can be vibrant and lively, especially since many people have a limited understanding of what church is like. And who knows, your live videos may just motivate new people to join you at your next event!

Facebook is a great tool that can be used in different ways to connect with the community – promoting events is just one such way. Is your church already active on Facebook or any other social media channel? If not, we hope that these five good reasons for churches to use social media will change your mind.

We have also curated a list of 50 Common Mistakes on Church Websites exclusively for churches like yours. Get a copy of this e-book and make your church website smarter and more effective for ministry. Download your FREE copy below.

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